The BHB’s Racing Village is already multi award winning, having won Best in Show and Best in The Equine area of the Royal Show, for the past two years. But now the ‘Village’ has been short-listed for the Marketing Event Awards.
The Awards are coveted Marketing Industry accolades with major players such as Ford, Britvic and Proctor & Gamble all competing for the top prizes.
The BHB are in the running for the ‘Best Roadshow’ category. Winners will be announced at an awards ceremony in September.
Commenting on the 1999 BHB Racing Village, Ginny Lemarie, Marketing Executive for the BHB and organiser of this year’s show said:
“”I am thrilled that we have been short-listed for these awards, it is great that Racing can gain recognition for its marketing activities. The Racing Village is an important part of our campaign to bring horseracing to a wider audience, it encourages visitors to participate at any level, and has got bigger and better every year””.